Act Like It's Your Business: Branding and Marketing Strategies for Actors

by Jonathan Flom

Book Overview

In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building...

• Format: Paperback
• Language: English
• ISBN: 081089159X
• ISBN13: 9780810891593
• Release Date: July 2013
• Publisher: Scarecrow Press
• Length: 264 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"