Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-Line Resul

by Charles Weaver, Christopher Ray, Chris Houchens

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• Format: Hardcover
• Language: English
• ISBN: 1596227583
• ISBN13: 9781596227583
• Release Date: January 2007
• Publisher: Not Avail
• Length: 148 Pages