Accounting Marketing

by Antonella Cugini and Richard M.S. Wilson

Accounting for Marketing shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861524684
• ISBN13: 9781861524683
• Release Date: April 1999
• Publisher: Cengage Learning
• Length: 186 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.5" x 7.4" x 9.6"