Account-Based Marketing for Dummies

by Sangram Vajre

Book Overview

Grow your account list with an effective account-based marketing strategy

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current...

• Format: Paperback
• Language: English
• ISBN: 1119224853
• ISBN13: 9781119224853
• Release Date: April 2016
• Publisher: For Dummies
• Length: 384 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 7.4" x 9.1"