Acbc: After Corona Before Corona

By RAVINDRAN L and TARA RAVINDRAN

References to Covid-19 is made frequently. The pandemic has affected every part of the world. This book ACBC when expanded stands for 'After Corona Before Corona'. As humans we tend to forget the bad memories. We tend to live in the present. We may emerge from the pandemic with fewer lives lost but many individuals may be economically ruined and destitution, stress, suicide and crime could yet cause more deaths than the epidemic. The anxiety is the unfolding crisis and how it can trample upon our hard-earned savings and the lifestyle changes that we may need to undergo at this juncture. One does not know what action to take. Each of the worldwide governments have suffered not having faced a predicament as now. But the uniformity in stimulus measures have been used to overcome the distress but they have fallen short in overcoming hunger, livelihoods, job losses, etc. Governments have gone beyond to protect even small businesses and their employees.When we tried to decipher as to what went wrong during the Great Depression or the World war little can we gather or remember. As authors, we tried searching the ill effects and the learnings from the two major disasters the world faced on the earlier occasions. We could not locate much. So here is a book which is both contextual and topical and has a wide Indian connect. We are confident that this book shall serve as a ready reckoner for the future generations and for all of us to remember the difficulties that we underwent during 2020. This book ACBC looks into all the facets governing our day to day lives and how they are unfolding from the present to a visualised future be it in the factors of Land, Labour, Capital, Entrepreneurship, Government, Technology, Life, Population, Livelihoods, Healthcare etc. The changing dynamics are spelt out in an alphabetical order across the chapters. Doctors and Medicare workers have suffered and have been living with fear themselves. Production of goods and services and productivity have been impacted dearly. Entrepreneurs, businessmen and Government together are trying to salvage the situation by even printing currency and jump start into a new beginning. A crisis of this nature for some can trigger innovation. Technology and digitisation have come in handy. Many companies have drawn contingency plans with diversification and risk mitigation for the future in mind. Consumer behaviour has changed suddenly. The change is taking place from B2B (Business to Business) to D2C (Direct to Consumers). Consumers will be happy to receive their supplies directly from the brands they trust instead of having retailers in between. Countries around the world are reforming to more protectionist norms. The trade barriers between countries is getting stronger. One can take solace from the fact that unemployment, business closures, loss of income, hunger, poverty, homelessness, recession have been universal this time. The virus and the Government imposed lockdowns have wrought changes that are not just temporary. They will change the world as we have known it most of our lives. We need to learn from the lessons already arising from the diseases and shutdowns and adopt changes that will take us to a better world. The foremost lesson is how to better prepare for the next pandemic. Healthcare system of the Governments will come up for scrutiny. The reverse migration of workers from larger to smaller towns is creating a strong re-emergence of labour force who could get into farming and agriculture which is much needed for stability and to overcome the over-industrialisation. Life after corona is bound to be different, multiple reset buttons are likely to be pushed in how we live, socialise, work or entertain. W-F-H (Work-From-Home) could morph from a stop gap arrangement into a tool for cost efficiency. Let us practice ideas of empathy, generosity and caring. The book could be a ready reckoner of what each of us did to stave off the crisis in a miniature form.

• Format: Paperback
• Language: English
• ISBN: B089M435VT
• ISBN13: 9798650013440
• Release Date: June 2020
• Publisher: Independently Published
• Length: 166 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"