Absolute Essentials of Digital Marketing

by Alan Charlesworth

Book Overview

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

• Format: Paperback
• Language: English
• ISBN: 0367611163
• ISBN13: 9780367611163
• Release Date: May 2023
• Publisher: Routledge
• Length: 118 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"