Absolute Essentials of Advertising

by Sarah Turnbull

Book Overview

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development...

• Format: Paperback
• Language: English
• ISBN: 1032007680
• ISBN13: 9781032007687
• Release Date: October 2024
• Publisher: Routledge
• Length: 88 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"