Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]

by Richard W. Lewis

Book Overview

Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book . This companion volume provides a definitive illustrated history of the last ten years of one of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0794603319
• ISBN13: 9780794603311
• Release Date: October 2005
• Publisher: Periplus Editions
• Length: 267 Pages
• Weight: 3.20 lbs.
• Dimensions: 0.7" x 9.2" x 11.6"

Customer Reviews

Fun Book Where the Story Continues

While I am not a drinker, I have always been impressed with the Absolut advertising program and its success. Absolut has set an example for product marketing to the extent that drinkers and non-drinkers have enjoyed the ads and take a moment to look. The successful advertising program has most likely made Absolut a known brand. The Sequel continues with the more recent ads. Having the first book I always wondered if there would be a Sequel. For anyone interested in art and advertising both books are an excellent source of inspiration.

cool book

the book is good for absolut collectors. I suggest to have it. regards

Absolut Necessity.

This book is an Absolut MUST for any coffee table. Full of very informative stories about a lot of the ads and different campains that were released over the last 10 years or so. And it has a wonderful section dedicated to the fans of the ad campaign and all stuff Absolut.