About Face: The Secrets of Emotionally Effective Advertising

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About Face: The Secrets of Emotionally Effectiv...

Edition Description

Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.

About Face shows how...

Edition Details

Format:Hardcover

Language:English

ISBN:0749457570

Format: Hardcover

Condition:

10.99

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About Face: The Secrets of Emotionally Effectiv...

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