About Face: The Secrets of Emotionally Effective Advertising

by Dan Hill

Book Overview

Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.

About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates...

• Format: Hardcover
• Language: English
• ISBN: 0749457570
• ISBN13: 9780749457570
• Release Date: October 2010
• Publisher: Kogan Page
• Length: 212 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.5" x 9.6"