Abc's of Library Promotion

by Steve Sherman

The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible,...

• Format: Hardcover
• Language: English
• ISBN: 0810825694
• ISBN13: 9780810825697
• Release Date: June 1992
• Publisher: Scarecrow Press
• Length: 262 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.8" x 5.4" x 8.7"