Aaker on Branding: 20 Principles That Drive Success

by David A. Aaker

Book Overview

"Aaker on Branding" provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing...

• Format: Paperback
• Language: English
• ISBN: 1614488320
• ISBN13: 9781614488323
• Release Date: July 2014
• Publisher: Morgan James Publishing
• Length: 220 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.6" x 6.2" x 9.0"