"Negative Thoughts" is AA Bronson's first major project outside of the context of General Idea, the artist collective which he co-founded with Jorge Zontal and Felix Partz. From 1986 until the deaths of Zontal and Partz in 1994, General Idea focused on addressing the AIDS crisis. The group became known for their temporary public artworks, which used existing forms of communication and distribution, such as billboards, magazines, subway posters, television,...