E-conomics: Strategies for the Digital Marketplace

By Gareth Higgins and Kathleen Norris

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540649433
• ISBN13: 9783540649434
• Release Date: January 2000
• Publisher: Springer
• Length: 336 Pages
• Weight: 1.91 lbs.
• Dimensions: 1.0" x 7.9" x 10.1"