A Twenty-First Century Guide to Aldersonian Marketing Thought

by Stanley J. Shapiro and Robert D. Tamilia

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a...

• Format: Paperback
• Language: English
• ISBN: 1441938710
• ISBN13: 9781441938718
• Release Date: October 2010
• Publisher: Springer
• Length: 581 Pages
• Weight: 1.84 lbs.
• Dimensions: 1.2" x 6.1" x 9.2"