A Theory of Consumer Promotions: The Model

by Leigh McAlister

Book Overview

Leigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on extensive research in marketing, psychology, and economics, McAlister presents a comprehensive and compelling framework that will revolutionize the way you think about consumer promotions.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is...

• Format: Paperback
• Language: English
• ISBN: 1022222015
• ISBN13: 9781022222014
• Release Date: July 2023
• Publisher: Legare Street Press
• Length: 90 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"