A huge repository of terabytes of data is generated
each day from modern information systems and digital technologies such as Internet of Things and cloud computing. Analysis
of these massive data requires a lot of efforts at multiple levels
to extract knowledge for decision making. Therefore, big data
analysis is a current area of research and development. The basic
objective of this paper is to explore the potential impact of big
data challenges, open research issues, and various tools associated
with it. As a result, this article provides a platform to explore
big data at numerous stages. Additionally, it opens a new horizon
for researchers to develop the solution, based on the challenges
and open research issues.