A study of customer relationship management in banking industry

by Alok Kumar

EVOLUTION OF BANKING INSTITUTION

Banking operations have always been the backbone of the

economy. It provides for the most crucial factor of production i.e.

capital. Crowther elaborated on three ancestors of banking viz. the

merchant, moneylenders, and goldsmith. But, the face of banks and

banking operations has changed a lot over the past few years.

Banking has been in existence for a long in various forms and...

• Format: Paperback
• Language: English
• ISBN: 7402680908
• ISBN13: 9787402680900
• Release Date: January 1
• Publisher: Infotech Publishers
• Length: 244 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"