A Strategic Analysis of Colgate´s toothpaste product line: Marketing Strategy

by Alexander Berger

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73 %, University of Sunderland, language: English, abstract: The Colgate-Palmolive company is acknowledged as the world's leader in personal care. This report analyse the Colgate's current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first...

• Format: Paperback
• Language: English
• ISBN: 3640939492
• ISBN13: 9783640939497
• Release Date: June 2011
• Publisher: Grin Verlag
• Length: 72 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"