A Sportsman's Life: How I Built Orvis by Mixing Business and Sport

by Leigh Perkins

When Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. Over the next thirty years Perkins built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture. He achieved this by blending his love of nature with his business acumen and bringing the commonsense...

• Format: Paperback
• Language: English
• ISBN: 1493069942
• ISBN13: 9781493069941
• Release Date: October 2022
• Publisher: Lyons Press
• Length: 212 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"