A Social Strategy: How We Profit from Social Media

by Mikołaj Jan Piskorski

Book Overview

What people get out of social media--and how businesses can get more out of it

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.

What makes social media so different...

• Format: Paperback
• Language: English
• ISBN: 0691169268
• ISBN13: 9780691169262
• Release Date: February 2016
• Publisher: Princeton University Press
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.0" x 9.2"