A Short Course in International Marketing Blunders: Learn from the Mistakes of Others

by Michael White

Book Overview

International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885073607
• ISBN13: 9781885073600
• Release Date: January 2001
• Publisher: World Trade Press
• Length: 182 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"