A Reader in Marketing Communications

by Philip J. Kitchen

Book Overview

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix...

• Format: Paperback
• Language: English
• ISBN: 0415356490
• ISBN13: 9780415356497
• Release Date: January 2006
• Publisher: Routledge
• Length: 296 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.8" x 9.7"