A Primer on Consumer Behavior: A Guide for Managers

by David W Stewart and David W. Stewart

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and...

• Format: Paperback
• Language: English
• ISBN: 1947441205
• ISBN13: 9781947441200
• Release Date: July 2018
• Publisher: Business Expert Press
• Length: 140 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"