A Practical Guide to the Fashion Industry: Concept to Customer

by Virginia Grose

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.

This...

• Format: Paperback
• Language: English
• ISBN: 1350079677
• ISBN13: 9781350079670
• Release Date: February 2021
• Publisher: Bloomsbury Visual Arts
• Length: 176 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.3" x 9.0"