A Practical Guide to Behavioral Research: Tools and Techniques

by Barbara B. Sommer, Robert Sommer, Barbara Baker Sommer, et al.

Book Overview

This authoritative, yet accessible book presents the principal techniques of empirical behavioral research through a practical hands-on approach. The text describes four major research methods: observation, experiment, interview, and questionnaire. Additional techniques and tools such as simulation, trace and archival measures, content analysis, and case study are also presented. An extensive and up-to-date chapter describes the process of library...

• Format: Paperback
• Language: English
• ISBN: 0195067134
• ISBN13: 9780195067132
• Release Date: February 1991
• Publisher: Oxford University Press, USA
• Length: 384 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.1" x 9.3"

Customer Reviews

Excellent overview of basic research methods

I have used various editions of this text in my classes for many years. It provides an excellent overview of the basic research methodologies. The text is clear and understandable for individuals who have no research background.