Part literary criticism, part media analysis, and part marketing handbook, A Poetics of Resistance provides a refreshingly new take on the Zapatistas. While much has been written on the history of the Zapatista insurgency and on the communiqu s of Subcomandante Marcos, very little has been said about Zapatismo the ideologies, organizing methodologies, and communications strategies of the movement. The appeal of the Zapatistas, and...