A New Theory of Cultural Archetypes: Capturing Global Unity and Local Diversity

by Demetris Christopoulos, David Midgley, Sunil Venaik

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the...

• Format: Hardcover
• Language: English
• ISBN: 3031244818
• ISBN13: 9783031244810
• Release Date: April 2023
• Publisher: Palgrave MacMillan
• Length: 122 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"