A New Archetype for Competitive Intelligence

by Carolyn M. Vella and John J. McGonagle

McGonagle and Vella maintain that competitive intelligence as we know it is just the first step toward the creation of true corporate intelligence. Their book thus explores ways in which new channels of communication and new uses of information and intelligence will change corporations, and how these changes can be anticipated now in an organization's strategic planning, crisis management, benchmarking, reverse engineering, and defensive intelligence...

• Format: Hardcover
• Language: English
• ISBN: 0899309739
• ISBN13: 9780899309736
• Release Date: June 1996
• Publisher: Praeger
• Length: 240 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"

Customer Reviews

Excellent first step in migrating toward 21st century CI

The authors are serious professionals with several competitive intelligence books behind them, and try in this book to relate the requirements of competitive intelligence to the emerging opportunities of the Internet and information tools-what they characterize and trademark as "cyber-intelligence"™. It's a good book, worth reading.