A Manual for Repertory Grid Technique

by Donald Bannister, Fay Fransella, Richard Bell, et al.

Book Overview

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470854901
• ISBN13: 9780470854907
• Release Date: November 2003
• Publisher: Wiley
• Length: 288 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.5" x 9.6"