A Manager's Guide to PR Projects: A Practical Approach

by Patricia J. Parsons

A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation...

• Format: Paperback
• Language: English
• ISBN: 1138099937
• ISBN13: 9781138099937
• Release Date: November 2017
• Publisher: Routledge
• Length: 108 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"