A Little Less Conversation: Connecting with Customers in a Noisy World

by Tom Asacker

Book Overview

In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different! You'll finally realize... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 098017452X
• ISBN13: 9780980174526
• Release Date: September 2008
• Publisher: Paramount Market Publishing
• Length: 171 Pages
• Weight: 0.45 lbs.

Customer Reviews

A conversation worth having!

Asacker has an amazing ability to distill complex business marketing and branding concepts into understandable, and more importantly, actionable discussion for all business leaders. In his latest book, "A Little Less Conversation", Asacker dissects the interaction of your brand and your customer, and the dynamic nature of the relationship today, and in the future. This book is a terrific complement to his previous work, "A Clear Eye for Branding". I highly recommend both.

Solid and informative, a strong consideration for advertising professionals

Standing out means the world in the field of advertising. "A Little Less Conversation: Connecting with Customers in a Noisy World" is an advertising advice manual that advocates standing out is of utmost importance. Asacker discusses from start to launch about creating a brand that the target customer will remember above all other brands, and how to turn that recognition into sales. "A Little Less Conversation" is solid and informative, a strong consideration for advertising professionals.

Read it or Weep!

Once again, Tom Asacker goes deep with "A Little Less Conversation". Simply stated, a must read for anyone who (1) runs a business, no matter the size, and (2) is charged with promoting a brand (you know who you are). Tom's writing style and storytelling on how to "connect" with customers provides clarity and inspiration resulting in a most unique and entertaining read. In such a fast-pace world of change, it's as if Tom brings to life all of today's marketing and business principles you've known subconsciously but were never able to articulate. If you want to truly find out what your customers want, you probably want to read this book first.

Another Home Run for Asacker. A must read in this new world!

Tom has once again found the pulse of what is important to the consumer. He has a unique ability to cut through all the noise and lay out solutions for companies in a simple recipe for success. I thought that his book, "Sandbox Wisdom", was one of the best management books I had ever read. That was until I read "A Little Less Conversation". This book will revolutionize the way companies view the marketplace. Congratulations Tom on what I am sure will be a best seller!

Get rid of your petty ideas about marketing and branding. Focus on Value.

Branding is a powerful tool, but many organizations have lost their focus. They are taking actions that have little impact (if any), on their brand and their consumers. Tom cuts down the distractions and provides a clear focus for your branding efforts: creating VALUE.