A History of Market Research: Intermediating Production and Consumption

by Sally Randles, Andrew Mcmeekin, Alan Warde

This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are: the rise and fall of occupational control development of new techniques for studying consumers the impact of ICTs establishing and maintaining relationships with clients and consumers the changing contours of industrial competition. This academically and critically rigorous assessment of the market research industry...

• Format: Hardcover
• Language: English
• ISBN: 0415383854
• ISBN13: 9780415383851
• Release Date: February 2051
• Publisher: Routledge
• Length: 256 Pages
• Weight: 1.10 lbs.