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Hardcover Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers Book

ISBN: 0814439276

ISBN13: 9780814439272

Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers

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Format: Hardcover

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Book Overview

Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing. This description may be from another edition of this product.

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