A Guide To Surviving The SEISMIC SHIFT In Marketing

by Kevin Keating, Mark Wyatt, Dan Nguyen, et al.

This book is authored by eight highly successful advertising and marketing agency principals, who have laid it out on the line and have an honest understanding of dealing with the changes in the marketing landscape and how it affects those directly in the C-suite.No matter which business category you're in or the size of your marketing budget, you're feeling the shockwaves of the pronounced changes in advertising and marketing. Failing to adjust to...

• Format: Paperback
• Language: English
• ISBN: 153964233X
• ISBN13: 9781539642336
• Release Date: October 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 124 Pages
• Weight: 0.55 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"