A Framework for Marketing Management

by Philip Kotler and Kevin Lane Keller

Book Overview

Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0136026605
• ISBN13: 9780136026600
• Release Date: February 2008
• Publisher: Prentice Hall
• Length: 362 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.5" x 7.5" x 9.1"

Customer Reviews

Great service

The book came really quickly and in slightly better condition than I was expecting. Thanks!

Easy to follow

It has good review material, with clear concepts. I decided to keep it for future references.

New Marketing Concepts from Classical Texts

Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management. Some new issuse has been included in this edition in depth.

Great!

As always, College Books Direct delivered quickly, with no problems. Keep up the good work! You will continue to have my business. -J

A very good marketing book...

This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.