A Dictionary of Marketing

by Charles Doyle

Book Overview

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the...

• Format: Paperback
• Language: English
• ISBN: 0198736428
• ISBN13: 9780198736424
• Release Date: July 2016
• Publisher: Oxford University Press
• Length: 544 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.4" x 5.0" x 7.6"