A Dictionary of Marketing (Oxford Quick Reference)

by Charles Doyle

Book Overview

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0199590230
• Release Date: May 2011
• Publisher: Oxford University Press
• Length: 436 Pages
• Weight: 0.65 lbs.
• Dimensions: 5.1" x 1.1" x 7.6"