A Critical Public Relations Approach to Crisis Communication and Management: A Case Study of Malaysia Airlines Flight Mh370 Disappearance

by Huabin Wang

CHAPTER 1

MH370 AS A NATIONAL PR CASE: CONTROVERSY AND CHALLENGES

1.1 Introduction

1.2 Background of Malaysia Airlines flight 370 disappearance

1.3 Outline of the incident: Critical moments of the MH370 crisis

1.4 Malaysia's government image, patronage politics, and airline governance

1.5 Initial media representations: A cooperative yet nonprofessional or inefficient searcher

1.6...

• Format: Hardcover
• Language: English
• ISBN: 981196257X
• ISBN13: 9789811962578
• Release Date: October 2022
• Publisher: Springer
• Length: 223 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"