A Crash Course in Marketing: Low Cost Marketing Strategies That Will Double Your Sales-Not Your Expenses

by David H. Bangs and Andi Axman

Best-selling authors give away over 250 of their best marketing ideas. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580622542
• ISBN13: 9781580622547
• Release Date: March 2000
• Publisher: Adams Media Corporation
• Length: 224 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.6" x 5.9" x 8.1"

Customer Reviews

Best investment.

I have finished reading this book, and thinking on reading it again. There is so much to learn from it, good advice to follow. From all the books I have read this is one of the best.

A great way to jumpstart your marketing!

I read and reread this one! I was impressed with the ease of reading a book on marketing, and surprised that I wanted to read it again. It is filled with fresh ways to look at the usual marketing strategies and thought-provoking ideas that really get energy pumped into any business that wants to grow. I have two more of their titles, as well. They are quite an excellent team at communicating their knowledge of business in a very user-friendly way. I look forward to more books on business from Andi & Andy!

Just when you thought you knew everything

After providing advertising and marketing consulting services for over twenty-five years, I approached A Crash Course in Marketing with a certain amount of skepticism. I expected a superficial once-over that wouldn't really provide any action ideas. Boy, was I wrong! A Crash Course in Marketing provides a well as a refresher course in what I already knew (but have forgotten or overlooked) as well as introduces dozens of up-to-date (i.e. Internet savvy) ideas and techniques. I judge the value of books by the number of underlinings and yellow highlightings on each page. When I was through, just about every page of A Crash Course in Marketing contained numerous underlinings and, most important, specific ideas I could reference to current client projects. The writing style is "up front and personal." Reading it is like sitting down at a Starbucks and sharing coffee and conversation with the authors. Each page contains relevant quotes and sidebars which drive home important ideas and provide real world examples of the ideas in action. Worksheets and suggested references enhance the value of what is, in itself, an extremely valuable. I highly recommend A Crash Course in Marketing to newcomers as well as experienced consultants, entrepreneurs or corporate marketing managers who needs a quick review of the basics and some fresh inspiration. Perfect reading for your next airplane flight. A Crash Course in Marketing would be a bargain at twice the price.