A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

by Marko Sarstedt and Erik Mooi

Book Overview

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3642539645
• ISBN13: 9783642539640
• Release Date: January 1754
• Publisher: Springer
• Length: 347 Pages
• Weight: 1.53 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"