A Companion to Survey Research

by Michael Ornstein

Book Overview

A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis...

• Format: Paperback
• Language: English
• ISBN: 1446209091
• ISBN13: 9781446209097
• Release Date: April 2013
• Publisher: Sage Publications Ltd
• Length: 192 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.6" x 10.0"