A Business History of the Bicycle Industry: Shaping Marketing Practices

by Carlo Mari

Book Overview

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history...

• Format: Paperback
• Language: English
• ISBN: 3030505650
• ISBN13: 9783030505653
• Release Date: November 2021
• Publisher: Palgrave Pivot
• Length: 137 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"