A Business Framework for International Commercialization of Innovative Construction Products

by Andrew McCoy and Ali Albassami

Businesses, consumers, industry groups, and governments understand the importance of innovation for continued economic success and improvements in quality of life. However, innovation remains an opaque topic. A paradox exists in the construction industry at-large; using innovation is vital yet challenges the value to individual organizations. This paradox is supported by a landscape that includes a sizeable graveyard of failed attempts at innovation...

• Format: Paperback
• Language: English
• ISBN: 1606507052
• ISBN13: 9781606507056
• Release Date: December 2015
• Publisher: Momentum Press
• Length: 164 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"