80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

by Perry Marshall and Richard Koch

Book Overview

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors...

• Format: Paperback
• Language: English
• ISBN: 1599185059
• ISBN13: 9781599185057
• Release Date: August 2013
• Publisher: Entrepreneur Press
• Length: 230 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"