8 New Rules of Real Estate: Doing Business in a Consumer Centric, Techno Savvy World

by John Tuccillo

The rules of the game are changing.The explosion of listings available on the on the Internet, the widespread consolidation of brokerages and the encroachment of lenders and insurance companies into... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0793131669
• ISBN13: 9780793131662
• Release Date: November 1998
• Publisher: Kaplan Publishing
• Length: 208 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"

Customer Reviews

Must read for surviving/thriving in real estate

Simply, "on target", unbiased, straight forward, clear and absolutely compelling. The real estate industry has been experiencing massive change over the past couple of years. And yet, most real estate professionals (60%+) have remained on the sidelines - waiting to see how these changes will impact there small business. "We do business differently here", "this market is different", "I don't need that stuff", "I'll wait to see what my compeition does first", etc, etc; If you have heard yourself saying these or similar things and you are not heeding the messages Tuccillo sets forth in this book, then you either don't have a business plan or your business plan is about to expire. Some will remain in denial and some will recognize the opportunity and take action. The question every agent and broker needs to ask themselves is whether they are willing to let their competition "get there first". Unless you are considering an exit strategy in the very near term, read John Tuccillo's book, then answer that question.

Insightful, instructional, a great primer for todays market.

Tuccillo accomplishes two things: defines the changing real estate market and exposes the strategies being adopted by the most successful enterprises. The strategies are simple to understand and are applicable to real estate enterprises both large and small. The character of tomorrow's successful real estate entrepreneur will be more the combination of a people person and an operations manager, than the simple broker that puts the deals together. An operations manager? You might ask. Yes, tomorrow's entrepreneur, in real estate or otherwise, will be treading through a fast moving stream of changes that constantly threaten the status quo. To be successful, and to remain successful, the entrepreneur will have to implement a system that monitors that stream, differentiates his service and locks in his clientele. That system will be multi-layered with clearly and distinctively separate tasks, the results of which will be put together towards a common goal: to add value to your service in a unique way that the most powerful consumer in history will want it because he either can't get it anywhere else, or it satisfies a need that is greater than the cost to have you satisfy it. The explanation of that is what this book is all about. What Tucillo writes about is clearly visible in today's market. His message is clear and concise, but with enough depth that you can envision his message. If you are in the real estate business, it's a must read. If you are in any other business, you will find that much of it applies to you also. Get it, read it, and get moving, or we will wave at you as we pass you by.

A must read if real estate is your profession beyond 2000

Awesome book. John has the ability to deliver a strong and substantiated message to the Realtor community on survival and success in the new real estate world. Humanistic as well as hard hitting, Realtors, brokers and affiliates will prosper from absorbing the content. Worth reading at least twice!

In a changing world, this can be your "Guiding Star"

I found the book to be an very comprehensive and entertaining look into the future, based on an analysis of the past and the changes happening now. I really hope nobody else reads it because John Tuccillo gives great insight into what the future opportunities are going to be. With the obvious "flair" of an economist(if that's not an oxymoron), he contrasts what has "ruled" our world with what the changes indicate the new world rules will be. Very well done and very insightful. Each chapter also gives "how to's" and ways you can use his vision to make the best of the changes. I highly recommend taking the time to read this...and sharing it with those you want to be in business with in the year 2003. New rules and paradigm shifts go hand in hand. Kudos to Mr. Tuccillo.

If you do not read this book, you are out of business

This is the most important book about the real estate industry in the past 20 years, AND for the Next 10. This book will be the guide for all those that know that change in real estate is upon us! For all those that do not know that there are changes taking place, and that regardless of their actions, we are not going back to doing business the "old way" this book will say good-bye. Change is here, and Dr. Tuccillo shows why and how this change will affect the Real Estate Industry, from agents on down. The change is real, the change is here, and the change is now. Dr. Tuccillo shows how to be a part and profit from this change.