60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

by Idris Mootee and Idris Moottee

Book Overview

Understanding the creation and nourishment of great brands is critical to marketers. Any organization that provides a product or service needs to communicate its availability and benefits to its... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118625161
• ISBN13: 9781118625163
• Release Date: May 2013
• Publisher: Wiley
• Length: 246 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"