50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

by Arthur Asa Berger and Arthur Asa Berger San Francisco State University

Book Overview

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, L vi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations...

• Format: Paperback
• Language: English
• ISBN: 0742541088
• ISBN13: 9780742541085
• Release Date: February 2006
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 144 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"