In a famous incident in the pre-perestroika USSR, Phil Donahue asked Russian women on his TV show if sexualized images of women in the media were a problem there. A Russian woman notoriously replied 'there is no sex in the USSR.' That answer quickly became a catch phrase mocking communism, but what the woman had meant to say was that 'there is no sex, there is love' -- meaning that Russians did not have a word for 'sex' as an activity unto itself...