3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing

by John R. Balkam

Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of "conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher...

• Format: Paperback
• Language: English
• ISBN: 1641373377
• ISBN13: 9781641373371
• Release Date: December 2019
• Publisher: New Degree Press
• Length: 226 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"