21st Century Marketing: Digitalization and Transformation Through Innovation

by Marc Oliver Opresnik, Philip Kotler, Kohzoh Takaoka

In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption - which goes along with the need to transform companies through innovation - and corporate social responsibility. As a result, marketing is undergoing rapid change and must embrace these factors that shape the macro-environment of each and every company and organization.

This book...

• Format: Paperback
• Language: English
• ISBN: 1549981846
• ISBN13: 9781549981845
• Release Date: October 2017
• Publisher: Independently Published
• Length: 142 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"